Business plan guidance notes

Operations The operations section is how your business works. Make it easy to read. Value pricing.

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No matter what, you need to know who your customer is and have a rough estimate of how many of them there are. Use this chapter to describe your current team and who you need to hire.

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Every business is solving a problem for its customers and filling a need in the market. Investors will want to see that you understand what needs to happen to make your plans a reality and that you are working on a realistic schedule.

What is the primary pain point for them? Opportunity There are four main chapters in a business plan—opportunity, execution, company overview, and financial plan.

Competition Immediately following your target market section, you should describe your competition.

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