Trying to jam all these into one message is complicated and will confuse your audience. That will affect the amount and kinds of imagery you use. I like addressing each reader by their first name. Allow the User to View the Email in the Browser of their Choice I added this notice to the top of the newsletter using the Myriad Pro font10pt size: Email not displaying correctly?
Quantity instead of quality is always better.
Keep them regular. Or Kate, who scrolls through her inbox as her newborn son sleeps on her chest at 2 a. Write great copy I receive poorly written email newsletters so frequently that I think the topic merits a mention.
Since the branding on my blog has already been established, choosing the fonts, color, and graphics of my newsletter is easy. To improve accessibility, always include a link to view the email newsletter in a web browser.
But many are willing to open something from a real person, who is reaching out to them one-on-one. No problem.