While press releases can feel foreign, they all contain certain elements. This will tell your readers that nothing follows. This includes your email address, telephone number, website, and social media profiles.
Bulletproof Coffee Cold Brew is the newest innovation from the company that will allow people to conveniently take steps toward achieving their goals and unleashing their full potential. Lead The lead paragraph is the key part of your media release and contains the most important information.
When you're releasing it to the media, don't forget contact information. You don't have to use quotation marks because the whole thing is a quote.
How does it help your readers? Nobody needs his complete medical record or a quote from the doctor. Jargon makes your press release difficult to understand and inaccessible for many readers.
Keep It Objective. You should also include quotes, if they are available.