One the one hand, most people would agree with the view that developing, building and maintaining a good reputation is important to virtually every organization in society, whether it be a for-profit or not-for-profit.
If communications professionals are to take the lead for their organizations on reputation, they will need to: 1 enhance their ability to work across disciplines, and 2 understand how reputation is seen from the perspectives of management strategy, financial management, marketing strategy, and other disciplines that are the educational backgrounds of most of the management team.
Wartick concludes from his empirical research that even when confronted with negative information, it is difficult to change the perceptions of stakeholders. There has been a constant battle in many organizations between communications and marketing over responsibility for reputation.
These topics have already been well covered in other Essential Knowledge sections. The company in each competitive set with the best rankings in terms of preference could be then considered to have the highest level of trust and the best change of being considered trustworthy.
Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. These assumptions have not been confirmed empirically. In addition, many marketers who are interested in using cell phone advertising to reach target audiences.
By instructing Google to notify you whenever your business name is mentioned online, you have the ability to nip developing negative stories in the bud by instantly addressing them and maintaining your image.
Issuing a barrage of propaganda is not enough in today's open society.